When you run a pub, you need to do everything you can to get the word out there. This trade is not an easy one. So, what makes the difference between a roaring success and a failing pub? Well, the simple answer is promotion. When you start to advertise and market your company , you will see that it changes your custom a great deal. It is crucial that you understand some of the basic marketing techniques so that you know what to do. From pavement signs to social media , you have a load of options. If you don't know where to start, let us enlighten you. Engage with people on social media Social media is an excellent way to reach out to people. For one thing, this means of marketing is free. That is a massive bonus. You should have a Twitter and Facebook page for your company. Remember, social media is a direct link to your audience. You can engage with people on here with ease. All you need to do is write simple, interesting posts and hit 'publish.' You can run competi...